It is Corboy's First Amendment protected opinion that LGATs are advertised as dialogical communication when in practice, they are actually monological communication.
This was a discussion of terminology. Corboy chose to apply it to this topic within Cult Education Institute's message board.
This was a discussion of terminology. Corboy chose to apply it to this topic within Cult Education Institute's message board.
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[answers.yahoo.com]
What is the difference between monologic and dialogic communication?
Relate a situation when you or someone you know has engaged in monologue. How did this effect the relationship between the parties involved?
MT (Corboy replaced contributor's full name by initials for privacy)
In basic terms, monologic communication involves manipulation and control just as one would treat a physical object. It is the embodiment of an I-It relationship and obviously takes a one-way, transmission model approach to communication. Johannesen (1996) summarizes the characteristics of monologic communication in vivid terms:
A person employing monologue seeks to command, coerce, manipulate, conquer, dazzle, deceive, or exploit. Other persons are viewed as "things" to be exploited solely for the communicator's self-serving purpose: they are not taken seriously as persons.
Choices are narrowed and consequences are obscured.
Focus is on the communicator's message, not on the audience's real needs.
The core values, goals, and policies espoused by the communicator are impervious to influence exerted by receivers.
Audience feedback is used only to further the communicator's purpose.
An honest response from a receiver is not wanted or is precluded.
Monological communicators persistently strive to impose their truth or program on others; they have the superior attitude that they must coerce people to yield to what they believe others ought to know.
A dialogic view of public relations differs from a technician approach by being more humanistic, communication-centered, relationship-focused, and ethical. This perspective focuses on communicative relationships rather than on technical skills. Traditional approaches to public relations relegate publics to a secondary role, making them an instrument for meeting organizational policy or marketing needs; whereas, dialogue elevates publics to the status of communication equal with the organization.
Tanya
Monologic communication is discourse in which the source is not particularly interested in feedback or the point of view of the receiver, but only in expressing his or her story. Dialogic communication on the other hand, requires constant sensitivity between both sides, to insure that what is being understood is actually what was meant.
Michael
Monologic communication is a one-sided type of relating where the seemly previleged assume the position of the all knowing . It does not provide space for democratic environment and could be limiting. Other the other hand dialogic communication is a two-way type of relating where ideas are shared and encouraged. As a result democratic environment is encouraged and growth is fostered.