The manufacture of snake oil is a very lucrative business.
If one never define one's terms or ground one's position in research, there is room to keep tweaking the recipe. I have seen this done up close and person in consulting firms, also known as halls of duping delight.
If one never define one's terms or ground one's position in research, there is room to keep tweaking the recipe. I have seen this done up close and person in consulting firms, also known as halls of duping delight.